"The Impact of Using Motion Graphics on Promoting the Dissemination and Sustainability of Crafts in the Kingdom of Saudi Arabia"

Abstract

The study aimed to explore the potential of employing motion graphics as a practical tool for teaching and practicing handicrafts, thereby contributing to the development of artisans’ skills and the transmission of traditional expertise. To achieve this, a proposed motion graphics video was designed and presented to a purposive sample of 30 female members of the House of Culture in Ahad Rufaidah, at Asir Region, aged between (18 and 30 years), and measuring their opinions regarding the motion graphics content in terms of its quality level and the extent to which it contributes to enhancing behavioral intention toward supporting the sustainability of handicrafts and preserving their practice. The video was designed to visually present each stage of the craft-making process (selecting raw materials, shaping, engraving, polishing, and final presentation). The findings revealed that the perceived quality of the motion graphics content in visually and cognitively conveying the concept of handicraft production was high. Moreover, the contribution of the motion graphics content to reinforcing behavioral intention toward supporting the sustainability and preservation of handicrafts was also high. The study concluded with several recommendations, the most important of which are: employing motion graphics as an educational and training tool in handicraft centers and institutes, and establishing digital platforms under the supervision of the Ministry of Culture and the Heritage Commission dedicated to showcasing Saudi handicrafts in an interactive motion graphics format.