Stereotyping and Marginalization: The Challenges of Investing in People with Disabilities as a Soft Power

Abstract

This study aimed to explore the challenges impeding the effective utilization of people with disabilities as a form of soft power in light of prevailing stereotypes and marginalization. The study used a qualitative approach by conducting semi-structured interviews with ten participants with disabilities from three regions in the Kingdom of Saudi Arabia. Participants were purposefully selected to represent a range of social and economic backgrounds. The sample included male individuals of various ages and diverse educational and professional backgrounds, with representation of different types of disabilities. The findings revealed that the challenges faced by people with disabilities fall into four main areas: societal stereotypes, social and economic marginalization, weak institutional and legislative empowerment, and distorted or limited media representation. Based on these findings, the study proposed several recommendations to enhance community participation and the political and economic empowerment of people with disabilities. These include raising public awareness, adopting a comprehensive media strategy, and improving workplace environments